# TikTok像素安装与创建事件

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FrYQpMNUmSxr88Zsq93Fn%2F20240913-181353.jpg?alt=media&#x26;token=e6a6afd9-3add-4363-ab21-6fdc8449dcb1" alt=""><figcaption><p><a href="https://business.uniagency.net/application/apply/tiktok">点击此处跳转TikTok开户页</a></p></figcaption></figure>

## 1.需求背景 <a href="#tiktok-xiang-su-1.-xu-qiu-bei-jing" id="tiktok-xiang-su-1.-xu-qiu-bei-jing"></a>

单页需要在tiktok平台引流，从而需要安装pixcel代码以及根据页面事件进行数据追踪。

## 2.像素安装与创建事件 <a href="#tiktok-xiang-su-2.-xiang-su-an-zhuang-yu-chuang-jian-shi-jian" id="tiktok-xiang-su-2.-xiang-su-an-zhuang-yu-chuang-jian-shi-jian"></a>

{% file src="<https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FktInrfNOaL0aT8okHH6Y%2FTikTok_Pixel_%E6%93%8D%E4%BD%9C%E6%8C%87%E5%8D%97%20.pdf?alt=media&token=d09da233-adea-4d65-b740-01c3cdaa9cb1>" %}

## 3.事件文档 <a href="#tiktok-xiang-su-3.-shi-jian-wen-dang" id="tiktok-xiang-su-3.-shi-jian-wen-dang"></a>

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2Fzxd9mkvMI29FvFlVLa4b%2F%E4%BA%8B%E4%BB%B6%E6%96%87%E6%A1%A3.png?alt=media\&token=76b1e035-7514-4d7d-81b4-e49de7b9af26)

## 4.具体流程 <a href="#tiktok-xiang-su-4.-ju-ti-liu-cheng" id="tiktok-xiang-su-4.-ju-ti-liu-cheng"></a>

#### 4.1打开TikTok Ads后台创建pixcel，选择手动安装pixcel代码

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FhjdU8Nr68CIxNujrJnSz%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%851.png?alt=media\&token=ea432dc4-c1cf-4425-bffa-9752f87357b9)

#### 4.2.创建完成之后，需要在电商单页后台把pixcel Id绑定到对应商品（默认开发已经安装pixcel代码）

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2Fh2StLIw4ugdx4FnICslk%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%852.png?alt=media\&token=4542ac28-bea1-40b1-834d-8ac3bd834cfc)

#### 4.3创建完成之后，就可以开始创建追踪事件，选择自定义事件

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FErcapdOvRDTacI7GllPk%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%853.png?alt=media\&token=b2c017ac-1ac3-4d97-965c-9c5c255164e7)

#### 4.4按照页面跳转流程依次添加以下事件，共6个

![
](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FG9C8hwIsPsE4P4w0tgbD%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%854.png?alt=media\&token=3b05df15-8fe1-4c17-b146-4a998d2365c2)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F5W5tkoUE95Vblr7FR6c5%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%855.png?alt=media\&token=7ff35d38-57fb-4a8f-91c4-010bc0377af7)

#### 4.5.创建完事件之后，根据上表选择不同追踪方式，并依次添加每个事件对应规则

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FbN1HVa8zdKiXMMMXPV0h%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%856.png?alt=media\&token=604c087b-98fd-4f6a-9bfc-f6502f88c26e)

1）页面浏览

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2Fjy0or8zd0VxDwAvAUhVR%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%857.png?alt=media\&token=686f1130-b635-45b8-acdc-51df857528f1)

2）加入购物车

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F7jvNfGpP0Dw6BUOJase0%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%858.png?alt=media\&token=8e7288d9-16c3-4f85-ac6b-0cd9ef96961e)

3）商品详情页浏览

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FpDQuYWdbyeb8H5RbrC8S%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%859.png?alt=media\&token=663b3720-9637-4e1a-bf8d-b23c91fa007e)

4）表单填写

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FFb7Dm46V6YTCrsnSftwC%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%8510.png?alt=media\&token=4d2d9654-3e17-41e2-a7f1-b8646c2435e2)

5）下单事件

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F4lsdGAvpTxCmQfU36Ogf%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%8511.png?alt=media\&token=8cc159c2-0cdf-409e-954a-b1da0912e576)

6）支付完成

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FIMJ0etM9u1Pq8tnsnCof%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%8512.png?alt=media\&token=5452b8cd-26c9-4696-968b-a50c9157b62e)

## 5.总结 <a href="#tiktok-xiang-su-5.-zong-jie" id="tiktok-xiang-su-5.-zong-jie"></a>

因为三个模板单页的url以及传参一致，且点击事件CSS一致，所以多个商品单页可共用一个pixcel

1）完成上述操作之后就可以在tiktok后台看到事件漏斗分析数据

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2Ffw8egOdgyosubda991z1%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%8513.png?alt=media\&token=382bada1-287e-4a93-994b-1ec83e92fb68)

2）pixcel像素也可在google插件（TikTok Pixel 助手）中查看

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FXeSnfnuxUeizCdLygRBb%2F%E5%83%8F%E7%B4%A0%E5%AE%89%E8%A3%8514.png?alt=media\&token=9a13a135-154d-4cc6-af86-3b262a9fc811)