# Meta 事件优化/价值优化/价值导向类定位介绍

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC3rqvqdsRQ0Wc5Z0U%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_01.jpg?alt=media\&token=5c796a90-0e10-4418-a0fd-6f3504b8a7e5)

### FB游戏广告优化标准流程SOP

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC3ve6X2n4iRe2vBIS%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_02.jpg?alt=media\&token=b735a919-43fb-488b-ac8d-a6bf9dd7f51d)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4-PrdnbAYhdxlxp2%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_04.jpg?alt=media\&token=d65695c1-c878-46bf-b7da-be6a5ed26e06)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC42gaV6i00Cq8NiXT%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_05.jpg?alt=media\&token=68832221-d163-4364-9fc4-d7c7e804cd1c)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC45_iMoU142VrPTYB%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_06.jpg?alt=media\&token=9b9ce13f-53f7-49d9-bcbd-165d2004d894)

### 价值导向类定义-VBLAL——超R与大R精准分类

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC47wXdYeNoqQT4g_8%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_07.jpg?alt=media\&token=ee551f9c-cf9c-4b98-b550-7882a27dc20c)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4AbYJz7ci3hdxgQk%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_08.jpg?alt=media\&token=8aac3fe7-62bc-436e-b569-c984074e4d16)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4DJkza0T-lTKCoCl%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_09.jpg?alt=media\&token=9a565d58-29d5-43af-b0e5-f093333c6856)

### 建议游戏发行时间表

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4FNuRWdtK5i5fcUG%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_10.jpg?alt=media\&token=a78748f5-82ee-4da2-aa7e-e2a293171938)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4J7n04t0aDGfEDqJ%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_11.jpg?alt=media\&token=144bf8cb-6b95-4fa3-8c69-88d5d812418f)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4M8Vo4-9tynMrm2g%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_12.jpg?alt=media\&token=61f3b0c3-b09f-4b74-a5bc-933cb847c3eb)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4Oh8fdqp6QkoiC7m%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_13.jpg?alt=media\&token=db30aeb0-19e7-46ee-a958-570abebbd9d2)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4S0M1KD20wm6JlEp%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_14.jpg?alt=media\&token=7efe1389-9898-433f-b3a3-43d18f221c1a)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4USEoQUZ8ENcGicx%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_15.jpg?alt=media\&token=53d1f0e7-fbbd-423d-927c-595f5c387431)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4WmYFmFP-thkcjEf%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_16.jpg?alt=media\&token=b7595918-e3a0-4348-bce7-6c833e8b7cfc)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4ZU85528EKS6Alhu%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_17.jpg?alt=media\&token=c89a54bc-ca3e-4040-bdff-d92c048bcade)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4e4OLzz2qs9sexte%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_19.jpg?alt=media\&token=77f769c7-ce61-45d1-930f-90077043787b)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4hxu3tpvwNsJ2J6d%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_20.jpg?alt=media\&token=22a2c6cf-41fb-453a-a1a1-dd39386114cf)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4kjks-LEXILVkBBC%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_21.jpg?alt=media\&token=9e253565-20cf-413e-bf52-239dd0cd7c0a)

### AEO与VO出价原理

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4nPqNrTG9ZqbkWN9%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_22.jpg?alt=media\&token=fa727801-44b7-4bd3-910b-6e8a6794e863)

### 结合营销计划选择优化方案

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4pvl7FjSiz1h0jsf%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_23.jpg?alt=media\&token=002f2717-e904-4418-889a-dd2caefdcd73)

### 事件优化AEO

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4sZm4ZOMQTiUWSKg%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_24.jpg?alt=media\&token=f28ae68f-f3e4-423d-997d-d40b88396016)

### 投放组合的预算建议

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC4yIUQvIqfKVJpNYm%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_25.jpg?alt=media\&token=6a03c5c8-daa2-4b4d-a371-90affa27cdbf)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfC2YeJsefy86XRYEdB%2F-MfC53d-0f2ZfkIxsRC6%2FFacebook%20AEO%E3%80%81VO%E3%80%81VBLAL%E4%BB%8B%E7%BB%8D_%E9%A1%B5%E9%9D%A2_26.jpg?alt=media\&token=8c7c564d-88c8-481e-80d5-4dd5b691cfb7)

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