# Meta 动态产品广告-DPA与DABA

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCY5zaqemW4_TIbye%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_01.jpg?alt=media\&token=d87f4c58-f18f-486e-936d-4cb370294d4e)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCC_9SQf8FMJINEx2n%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_02.jpg?alt=media\&token=fddfeb1f-e019-458a-b6e6-7107d7e8b725)

## 一、了解动态产品广告

DABA全称：\
DynamicAds for Broad Audience**扩大受众动态广告**，向**潜在客户展示相关商品**，即使他们没有访问过你的网站和应用。

DPA全称是：\
Dynamic Product Ads**动态商品广告**，能帮你找出**访问过您的网站或应用的用户**，向他们展开商品再营销

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCb7_5GGuElPpnqzW%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_03.jpg?alt=media\&token=02308320-bf53-48fb-8c76-b822e883aff3)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCcbO353qEs-s08tn%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_04.jpg?alt=media\&token=29d66502-ba1c-4237-bc66-a1dbb6d03e3a)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCeBLmfBoTIKeBWp4%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_05.jpg?alt=media\&token=e4737e4f-ca2a-44df-9aca-451f57f9e31b)

## 二、创建动态产品广告（DPA与DABA）

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCfifEiYxHim4Xs02%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_06.jpg?alt=media\&token=8f3f8e15-90e9-4948-b6d8-33ad0b149dfb)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCChIbbfUmoX8IYSZG%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_07.jpg?alt=media\&token=33388986-55f6-4361-86c9-6712a5f32b9e)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCiXBps4Z-EDMYsYu%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_08.jpg?alt=media\&token=c57cdc1e-dea8-4f64-94c3-d0e864247d5e)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCkFNNoBVkFLnDKFw%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_09.jpg?alt=media\&token=95b718ed-3a5f-4bb1-a408-20349d1aee31)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCClPQrjKGBo0i0IKo%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_10.jpg?alt=media\&token=56028c90-85e3-485d-b426-025a2a76b746)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCmohKya2Z_Z6noeU%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_11.jpg?alt=media\&token=b47783be-afe0-46e7-8fc3-e4605c91ef42)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCoNSq2mwOU2MpkNc%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_12.jpg?alt=media\&token=07502868-6d8e-4044-bdba-01993ffcaa44)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCpo-8CMou9g97Gxg%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_13.jpg?alt=media\&token=4a982ec4-d997-408b-a249-1632ea9f70ad)

### 两种动态广告的介绍（DPA与DABA）

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCr-XCBOAj3bYbtmB%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_14.jpg?alt=media\&token=32e8c870-7634-4cde-871c-3450d8b45a49)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCs5Hl7vgfpknBL_X%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_15.jpg?alt=media\&token=f06f6ed1-a8b0-4fb2-b8c9-d0257c52ab64)

### DPA再营销

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCtQjIG7jz9yJGZ0F%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_16.jpg?alt=media\&token=e92ea916-bd31-46c5-a629-b5a21d71172b)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCuqbgTFAaGlxA9bD%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_17.jpg?alt=media\&token=95c19a52-6fc2-4ddc-94b7-d74472258723)

### DABA扩大受众动态广告

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCw3ef4UkZeWkFCRX%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_18.jpg?alt=media\&token=40c283ed-e4da-4ac5-afb4-fce9f02c91a8)

## 三、动态产品广告功能Tip

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCxGMaqJMozUjqrj2%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_19.jpg?alt=media\&token=b2dd66f2-7c11-4b28-b181-467289b3af00)

### 增加覆盖图

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCyMkTog9RaosHMFD%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_20.jpg?alt=media\&token=366c6a78-17d7-4c60-971e-4e3b5d3dd2c8)

### 系统裁剪图片

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCCzWrq6-pCUKh8sXN%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_21.jpg?alt=media\&token=f602e918-2111-4ff1-ae62-0e7e058ddb9a)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfCBl4Bh0Pb2btv9902%2F-MfCD1pO7e7ToD-g6Hoq%2FFB%E5%8A%A8%E6%80%81%E4%BA%A7%E5%93%81%E5%B9%BF%E5%91%8ADPA%E5%86%8D%E8%90%A5%E9%94%80%E5%92%8CDABA_%E9%A1%B5%E9%9D%A2_22.jpg?alt=media\&token=37983333-7ccf-4d74-96a5-93591d28f023)


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