> For the complete documentation index, see [llms.txt](https://help.uniagency.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.uniagency.net/media/facebook-ads/facebook-tou-fang-zhi-yin/facebook-guang-gao-chuang-jian-step-by-step0725/facebook-dong-tai-chan-pin-guang-gao-dpa-yu-daba0725.md).

# Meta 动态产品广告-DPA与DABA

![](/files/-MfCCY5zaqemW4_TIbye)

![](/files/-MfCC_9SQf8FMJINEx2n)

## 一、了解动态产品广告

DABA全称：\
DynamicAds for Broad Audience**扩大受众动态广告**，向**潜在客户展示相关商品**，即使他们没有访问过你的网站和应用。

DPA全称是：\
Dynamic Product Ads**动态商品广告**，能帮你找出**访问过您的网站或应用的用户**，向他们展开商品再营销

![](/files/-MfCCb7_5GGuElPpnqzW)

![](/files/-MfCCcbO353qEs-s08tn)

![](/files/-MfCCeBLmfBoTIKeBWp4)

## 二、创建动态产品广告（DPA与DABA）

![](/files/-MfCCfifEiYxHim4Xs02)

![](/files/-MfCChIbbfUmoX8IYSZG)

![](/files/-MfCCiXBps4Z-EDMYsYu)

![](/files/-MfCCkFNNoBVkFLnDKFw)

![](/files/-MfCClPQrjKGBo0i0IKo)

![](/files/-MfCCmohKya2Z_Z6noeU)

![](/files/-MfCCoNSq2mwOU2MpkNc)

![](/files/-MfCCpo-8CMou9g97Gxg)

### 两种动态广告的介绍（DPA与DABA）

![](/files/-MfCCr-XCBOAj3bYbtmB)

![](/files/-MfCCs5Hl7vgfpknBL_X)

### DPA再营销

![](/files/-MfCCtQjIG7jz9yJGZ0F)

![](/files/-MfCCuqbgTFAaGlxA9bD)

### DABA扩大受众动态广告

![](/files/-MfCCw3ef4UkZeWkFCRX)

## 三、动态产品广告功能Tip

![](/files/-MfCCxGMaqJMozUjqrj2)

### 增加覆盖图

![](/files/-MfCCyMkTog9RaosHMFD)

### 系统裁剪图片

![](/files/-MfCCzWrq6-pCUKh8sXN)

![](/files/-MfCD1pO7e7ToD-g6Hoq)


---

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