# Tik Tok 广告基础介绍

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FqGxNPSdgqUucbZTVPrKo%2F20240913-181353.jpg?alt=media&#x26;token=6d7c6a9e-6172-4872-a106-0360921a4ef1" alt=""><figcaption><p><a href="https://business.uniagency.net/application/apply/tiktok">点击此处跳转TikTok开户页</a></p></figcaption></figure>

## 一、Tiktok for business基础使用

在TikTok广告管理平台上投放广告：<https://ads.tiktok.com/help/article?aid=10001551> \
商务中心使用功能说明：<https://ads.tiktok.com/help/article?aid=12786>&#x20;

## 二、Tiktok for business广告创建与设置介绍

**广告创建**\
广告系列：<https://ads.tiktok.com/help/article?aid=9535> \
广告组：<https://ads.tiktok.com/help/article?aid=9541> \
广告：<https://ads.tiktok.com/help/article?aid=9525> \
版位、定向、受众、出价、事件优化均有相关文档在帮助中心；

## 三、Tiktok for business广告发布政策

广告政策说明：<https://ads.tiktok.com/help/article?aid=10000962> \
广告内容政策：<https://ads.tiktok.com/help/article?aid=9552>\
广告行业品类限制：<https://ads.tiktok.com/help/article?aid=9550>

## 四、Tiktok for business pixel设置

Tiktok像素介绍与安装指引：<https://ads.tiktok.com/help/article?aid=9663> \
Pixel常见问题解答：<https://ads.tiktok.com/help/article?aid=12119>&#x20;

## 五、Tiktok for business  --  iOS 14政策应对指南

<https://ads.tiktok.com/help/article?aid=10000858>

## 六、【新手出海】TikTok各类账号创建及Pixel设置

**视频详细指引：**

<https://academy.uniagency.net/detail/v_62343171e4b04d7e2fd7ec09/3>