# X Business媒体政策

## **一、广告活动注意事项**

* [X Business Ads的帐户资格](https://business.twitter.com/en/help/ads-policies/campaign-considerations/about-eligibility-for-twitter-ads.html)：X Business帐户必须满足某些条件，才有资格参与X Business Ads并使用我们的广告产品套件。了解账户可能不具备广告资格的常见原因，以及有关将来如何获得资格的步骤。
* [反歧视目标政策](https://business.twitter.com/en/help/ads-policies/campaign-considerations/anti-discriminatory-targeting-policy.html)
* [住房，就业和贷款机会](https://business.twitter.com/en/help/ads-policies/campaign-considerations/housing-lending-and-employment-opportunities.html)
* [非法产品和服务](https://business.twitter.com/en/help/ads-policies/prohibited-content-policies/illegal-products-and-services.html)：X Business禁止在给定管辖范围内广告或促销被视为非法的产品，服务或活动。
* [定位敏感类别政策](https://business.twitter.com/en/help/ads-policies/campaign-considerations/targeting-of-sensitive-categories.html)
* [广告的URL要求](https://business.twitter.com/en/help/ads-policies/other-policy-requirements/url-requirements-for-advertising.html)：X Business在全球范围内禁止在会造成破坏性或误导性用户体验的促销内容中促销URL（链接）。制定这些要求是为了确保用户对X Business上的广告有积极的用户体验。  

## **二、广告内容政策**

### **1.**禁止内容

* [成人色情内容](https://business.twitter.com/en/help/ads-policies/ads-content-policies/adult-or-sexual-products-and-services.html)：X Business禁止宣传成人色情内容。
* [版权](https://business.twitter.com/en/help/ads-policies/ads-content-policies/copyrighted-materials-and-twitter-ads.html)：X Business禁止发布侵犯版权的内容的广告。
* [假冒商品](https://help.twitter.com/en/rules-and-policies/counterfeit-goods-policy?lang=browser)：X Business禁止销售或促销假冒商品。
* [毒品和吸毒用具](https://business.twitter.com/en/help/ads-policies/ads-content-policies/drugs-and-drug-paraphernalia.html)：X Business禁止宣传毒品和吸毒用具。
* [濒危物种](https://business.twitter.com/en/help/ads-policies/ads-content-policies/endangered-species-products.html)：X Business禁止刊登来自濒危物种的产品的广告以及此类物种的销售。
* [赌博内容](https://business.twitter.com/en/help/ads-policies/ads-content-policies/gambling-content.html)：X Business禁止宣传赌博内容，但针对指定国家/地区的广告活动除外。
* [仇恨内容](https://business.twitter.com/en/help/ads-policies/ads-content-policies/hate-content.html)：X Business禁止宣传仇恨内容。
* [不当内容](https://business.twitter.com/en/help/ads-policies/ads-content-policies/inappropriate-content.html)：X Business禁止宣传不当内容。
* [恶意软件和软件下载](https://business.twitter.com/en/help/ads-policies/ads-content-policies/software-downloads-policy.html)：X Business禁止发布恶意软件产品，并限制通过我们的平台进行的软件下载。
* [政治内容](https://business.twitter.com/en/help/ads-policies/ads-content-policies/political-content.html)：X Business在全球范围内禁止宣传政治内容。
* [未成年人禁止使用的内容](https://business.twitter.com/en/help/ads-policies/ads-content-policies/prohibited-content-for-minors.html)：X Business禁止在知情的情况下向未成年人推销或宣传某些产品和服务。
* [州媒体](https://business.twitter.com/en/help/ads-policies/ads-content-policies/state-media.html)：由州当局控制的新闻媒体实体不得购买广告。 
* [烟草和烟草配件](https://business.twitter.com/en/help/ads-policies/ads-content-policies/tobacco-and-tobacco-accessories.html)：X Business禁止促销烟草产品，配件和品牌。
* [商标](https://business.twitter.com/en/help/ads-policies/prohibited-content-policies/trademark-policy-for--twitter-ads.html)：X Business禁止刊登商标侵权内容的广告。 
* [未经授权的票务销售](https://business.twitter.com/en/help/ads-policies/ads-content-policies/unauthorized-ticket-sales.html)：X Business禁止在全球范围内推广未经授权的票务销售。
* [不可接受的商业行为](https://business.twitter.com/en/help/ads-policies/ads-content-policies/unacceptable-business-practices.html)：X Business禁止宣传不可接受的商业行为。
* [武器和武器配件](https://business.twitter.com/en/help/ads-policies/ads-content-policies/weapons-and-weapon-accessories.html)：X Business禁止促销武器和武器配件。

### **2.限制内容**

* [酒精含量](https://business.twitter.com/en/help/ads-policies/ads-content-policies/alcohol-content.html)：X Business限制促销[酒精](https://business.twitter.com/en/help/ads-policies/ads-content-policies/alcohol-content.html)的在线和线下销售以及限制酒精品牌的知名度。限制取决于要推广的特定产品或服务以及广告系列定位的国家/地区。
* [基于原因的广告](https://business.twitter.com/en/help/ads-policies/ads-content-policies/cause-based-advertising.html)：X Business限制宣传和要求广告客户认证，以教育，提高意识和/或呼吁人们针对公民参与，经济增长，环境管理或社会公平原因采取行动。
* [金融产品和服务](https://business.twitter.com/en/help/ads-policies/ads-content-policies/financial-services.html)：X Business允许限制促销金融服务和相关内容。限制取决于要推广的特定产品或服务以及广告系列定位的国家/地区。
* [医疗保健](https://business.twitter.com/en/help/ads-policies/ads-content-policies/healthcare.html)：X Business限制了对健康和医药产品及服务的宣传。限制取决于要推广的特定产品或服务以及广告系列定位的国家/地区。

### **3.**X Business**广告质量要求**

* [质量](https://business.twitter.com/en/help/ads-policies/prohibited-content-policies/quality-policy.html)：为了确保用户在X Business上获得良好的体验，广告必须遵守某些编辑指南。

## **三、**产品政策

* [关于 X Business 广告下架](https://business.twitter.com/zh-cn/help/ads-policies/about-twitter-ads-offboarding.html)：当广告商使用 X Business 广告平台的方式违反我们的政策时，X Business 会将其下架。我们鼓励广告商熟悉我们的所有政策。我们的政策包括 [X Business 广告政策](https://twitter.com/adspolicy)、[X Business 规则](https://twitter.com/rules)和 [X Business 服务条款](https://twitter.com/tos)。
* [扩大发布者计划常见问题解答](https://business.twitter.com/en/help/troubleshooting/amplify-publisher-faqs.html)：此页面介绍了有关发布者获利内容的常见问题解答以及广告内容安全准则。 
* [X Business广告的工作方式：  ](https://business.twitter.com/en/help/troubleshooting/how-twitter-ads-work.html)此页面介绍了X Business Ads的工作原理，为什么看到某些广告，您的隐私设置以及其他选项的概述。 
* [基于兴趣的退出政策](https://business.twitter.com/en/help/ads-policies/other-policy-requirements/interest-based-opt-out-policy.html)：此页面介绍了有关与用户兴趣相关的退出选项的常见问题解答。 
* [推荐趋势指南](https://business.twitter.com/en/help/ads-policies/other-policy-requirements/promoted-trends-guidelines.html)：为了确保用户看到清晰易懂的相关趋势，X Business Ads制定了一套编辑和内容指南，您的推荐趋势必须遵守这些指南。
* [优质的产品透明度](https://business.twitter.com/en/help/ads-policies/product-policies/ads-transparency.html)：此页面介绍了X Business关于产品透明度政策，包括“ [广告透明度中心”](https://ads.twitter.com/transparency?ref=BTC)，以及2019年X Business正式禁止使用[政治和问题广告](https://business.twitter.com/en/help/ads-policies/ads-content-policies/political-content.html)后，最新的《[政治广告政策》](https://business.twitter.com/en/help/ads-policies/ads-content-policies/political-content.html) 和《[基于原因的](https://business.twitter.com/en/help/ads-policies/ads-content-policies/cause-based-advertising.html)[广告政策》](https://business.twitter.com/en/help/ads-policies/ads-content-policies/political-content.html)。

更多详细请参考：<https://business.twitter.com/en/help/ads-policies.html>


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