> For the complete documentation index, see [llms.txt](https://help.uniagency.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.uniagency.net/media/facebook-ads/facebook-introduction/5.pixel-wang-zhan-shi-jian-ji-you-hua-shi-jian-tian-jia.md).

# 5.Pixel 网站事件及优化事件添加

## 1.验证网域

1.商务管理平台设置->品牌安全->网域，添加自己的网站域名

（如推广页为abc.china.com,添加主域名china.com即可）

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FHSAPFxNl9olCZWiWgl6r%2F%E5%88%9B%E5%BB%BA%E5%83%8F%E7%B4%A08.png?alt=media&amp;token=d9a05834-1063-4596-b26e-59cf8dc92b09" alt=""><figcaption><p>2.</p></figcaption></figure>

2.在文本框中输入域名，不需要输入Https：//或Http：//

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FHS4kZpcSSKiKsGrPQPet%2F%E5%88%9B%E5%BB%BA%E5%83%8F%E7%B4%A09.png?alt=media&amp;token=3c99ce21-cf0b-46bf-aa56-6c8421c2687d" alt=""><figcaption></figcaption></figure>

3.使用Meta-tag方式验证，将代码段粘帖到网站首页中，点击验证

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2Fv4dVnIe9V7MxyUl90rkq%2F%E5%88%9B%E5%BB%BA%E5%83%8F%E7%B4%A010.png?alt=media&amp;token=adf250c8-0c58-4ec9-ab3e-754aa50d6259" alt=""><figcaption></figcaption></figure>

4.网域验证成功，显示如下

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FUz8bG1Hl0i3hH8HYMUvw%2F%E5%88%9B%E5%BB%BA%E5%83%8F%E7%B4%A011.png?alt=media&amp;token=39910e19-320d-4929-acdf-5f5d52d7fe51" alt=""><figcaption></figcaption></figure>

### 2.配置网站事件

1.事件管理工具->Aggregated Event Measurement ->配置网站事件

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F2hul4qHvlpwz1JLesSnR%2F%E9%85%8D%E7%BD%AE%E4%BA%8B%E4%BB%B61.png?alt=media&amp;token=1e1a2f9c-f5d5-4e1f-b842-d87c1326ff27" alt=""><figcaption></figcaption></figure>

2.选择刚刚已验证的网域，点击编辑事件

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FtvW0Xtixhu9Zol0sfn6j%2F%E9%85%8D%E7%BD%AE%E4%BA%8B%E4%BB%B62.png?alt=media&amp;token=577f40ef-fa35-420f-85d7-8fec3164858c" alt=""><figcaption></figcaption></figure>

### 3.添加优化事件

1.选择Pixel，最多添加8个优化事件，将Purchase事件放在第一位(ValueOptimization设置为on

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FoytsEYr2B3NNtMTQBtoU%2F%E4%BC%98%E5%8C%96%E4%BA%8B%E4%BB%B61.png?alt=media&amp;token=82f6e25f-3e4b-48a2-89c3-56e5878f953d" alt=""><figcaption></figcaption></figure>

2.设置完成后，下图警告⚠消失

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FNIAMoyRLcS0LItf5KfgR%2F%E4%BC%98%E5%8C%96%E4%BA%8B%E4%BB%B62.png?alt=media&amp;token=ca76222a-dd57-4083-95b8-e10be93b9f76" alt=""><figcaption></figcaption></figure>