# Meta广告创建 step by step

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC0qWLwDdJbUgQrjxa%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_01.jpg?alt=media\&token=c9517d16-3c56-402b-873b-6d6000729ab6)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC0sun431QeOM9cp-q%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_02.jpg?alt=media\&token=65bca2d1-ba3f-41d4-9d4d-ad5792a8e90c)

## 广告创建流程

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC0tiFcrTFwxNKWdqU%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_03.jpg?alt=media\&token=361dc2c7-dc8f-4967-83a0-3d994eb24be4)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC0xwCVPUYh-GMqcQZ%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_04.jpg?alt=media\&token=51041514-7dd9-48b7-9fc4-6209ab618ff8)

### Meta广告账户架构

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC0yl2ahteHH-sDED5%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_05.jpg?alt=media\&token=9aadb63d-7442-4a17-8cdf-2ef12713d7ed)

## 一、利用导览式创建流程创建广告

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1-S-1B0NE1z__zAe%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_06.jpg?alt=media\&token=4b78b97f-78b2-48e5-a3ba-c2acfffbb7ba)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC11eGUvY_HXyiYtwz%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_07.jpg?alt=media\&token=5f9cef06-10bb-4e36-947b-3630311ad52c)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC12LbRZ8Q-8uKreI3%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_08.jpg?alt=media\&token=09c09b6b-0709-4e3f-b834-d28aa433607f)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC19a6Fs4Lns5akDvB%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_09.jpg?alt=media\&token=18c9b2a0-d1f6-4725-93d5-0c6d42f3ed53)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1AuEXD009rpYJmu-%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_10.jpg?alt=media\&token=3fd9a094-8cea-4137-8807-2fef0e913f42)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1HBuc24n_FxrpwZN%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_11.jpg?alt=media\&token=caafdb77-6400-4671-8d61-0ed9a43d7e3a)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1JYzTRGnc-SOM_Ce%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_12.jpg?alt=media\&token=7583eb55-50ad-4051-a700-5dda4615249c)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1MPn3Y5IMkx6__Qk%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_13.jpg?alt=media\&token=dc905bfe-0406-4a86-8f0e-a6badac2483e)

## 二、利用快速创建流程创建广告

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1O4iDWiDm8C784-Y%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_14.jpg?alt=media\&token=d6688de7-a198-4588-94a7-5362f318a1b0)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1Qd5StIKv8-vMQ6O%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_15.jpg?alt=media\&token=ccf8bcab-1594-48b1-a224-0aa104a3286f)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1UZIffV3CAJV-mSR%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_16.jpg?alt=media\&token=f9c523ad-ffac-442b-89de-83ab1a6e32bd)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1XoTRlX_4RNCKOLy%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_17.jpg?alt=media\&token=65a5358c-767f-495a-a8dd-8ded539f5ef4)

## 三、使用广告管理工具批量导入或导出广告

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1ZNIJ2i6KQVpqEZq%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_18.jpg?alt=media\&token=99ac3fd4-ebf1-4489-9637-d0416c7ff5aa)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-MfBwyFr-nPD650vGAqq%2F-MfC1aRcdC07OLQSzKFQ%2F1.%E5%A6%82%E4%BD%95%E5%88%9B%E5%BB%BA%E5%B9%BF%E5%91%8A_%E9%A1%B5%E9%9D%A2_19.jpg?alt=media\&token=f629b1e1-d890-432b-a386-55b13654beca)