> For the complete documentation index, see [llms.txt](https://help.uniagency.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.uniagency.net/media/tiktok/tiktok-guang-gao-tou-fang-ji-chu-zhi-yin-0725-geng-xin/dai-bu-chong-0826tiktok-yu-suan-she-zhi-he-chu-jia-jie-shao-best-practice.md).

# 【入门】TikTok预算设置和出价介绍-Best Practice

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FacJ0oI5S19lN3RFKZMc2%2F20240913-181353.jpg?alt=media&amp;token=de21b54b-1de0-40f2-990c-b1395ee86ba5" alt=""><figcaption><p><a href="https://business.uniagency.net/application/apply/tiktok">点击此处跳转TikTok开户页</a></p></figcaption></figure>

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-9seWOJSt9ykdfB0h%2F0001.jpg?alt=media\&token=24ec63cf-4827-4894-bfce-0ced68acf420)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-A7tfQ0STznvmtyui%2F0002.jpg?alt=media\&token=dbcef463-a9ee-46a0-9d66-3ca4f598d2f6)

## 一、最低预算和预算-最优实践

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-AIM8Gk3T8lDTb6wZ%2F0003.jpg?alt=media\&token=8206281d-eb6c-4f3f-a126-c84ff1bfb026)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-AyMBDLnm2g4wVPjd%2F0004.jpg?alt=media\&token=d2ae8521-158e-483e-a577-e7398b113069)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-B5eb3wRt4hgrOx8t%2F0005.jpg?alt=media\&token=df222a4a-2e06-4ff9-b1ea-7e0326c8c7c2)

## 二、出价方式与建议出价

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-BMDbZfEK3JK6JBul%2F0006.jpg?alt=media\&token=75b7989a-d13f-42c7-9c25-9c25f6e38920)

### 出价方式

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-Ba7FwWW6s1n35Wr4%2F0007.jpg?alt=media\&token=bda72c6d-0f1d-45f2-b7d3-e860fecb08a4)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-C6af9RlZK5fACUVm%2F0008.jpg?alt=media\&token=3ae062cf-e6fc-4eaf-a7e1-782c79b7535d)

### 竞价策略

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-C9OAJmj0GvJYMBHL%2F0009.jpg?alt=media\&token=690ec841-a5e2-4d25-adb4-c731e9e8f8f5)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-CPgZVrlk092cdmWN%2F0010.jpg?alt=media\&token=c6f02887-9e10-48e1-8d9c-f6f4eee354cf)

### 建议出价

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-CSAPDUj3llPlt2V0%2F0011.jpg?alt=media\&token=43e7d9bf-9293-4100-85f4-a589f1c4e5d5)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-CbmVyGOItfbuuSHD%2F0012.jpg?alt=media\&token=430a0a29-c9bb-4966-87a1-e0d1096265ee)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-Cdw0gwEMDbzW15fU%2F0013.jpg?alt=media\&token=ca85a731-e38d-4caf-8449-c4b891a9defd)

## 三、学习阶段介绍

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-CinAHVeDvk3BRsBs%2F0014.jpg?alt=media\&token=2b98ddc3-aced-4619-bc6d-0b4d28634908)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-Craddu5QY9tr0cob%2F0015.jpg?alt=media\&token=86e3eb16-d1f4-4810-82a9-7aa11df8c02c)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-Cx99QC3otU03MVMf%2F0016.jpg?alt=media\&token=28c36cab-f5c1-42e6-9347-61153d96ae98)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-5sPA8-2mbR8PWy65%2F-Mi-D-xYUmsXXeJDDkkP%2F0017.jpg?alt=media\&token=4916c976-716f-45ad-b55d-1c97d9cbf9f5)