# TikTok Shop(TTS)闭环广告投流-投前详细指南

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FDEaCXgfZovMHb93vzSGe%2F20240913-181353.jpg?alt=media&#x26;token=34917fdb-da30-4f88-9718-b1c46e354f48" alt=""><figcaption><p><a href="https://business.uniagency.net/application/apply/tiktok">点击此处跳转TikTok开户页</a></p></figcaption></figure>

投放TTS广告需要准备一下资产：

* TikTok For Business账号
* TikTok广告账户
* TikTok账号

## Step 1：注册TikTok For Business账户

通过代理开户后，BC可管理公司下的所有广告账户，开户后为BC申请广告账户的管理员权限，能自主从BC中为公司成员分配相应的资产

* 注册链接<https://business.tiktok.com/>
* 点击【sign up】

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FTasdbys4GpjGRMBArnFO%2Fimage.png?alt=media&#x26;token=366aa14d-e71b-47cd-ab4a-bd772155b6ee" alt="" width="375"><figcaption></figcaption></figure>

* 填写【邮箱】&【密码】，点击【注册】

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FI475bhcoqzfcM0lBDj4N%2Fimage.png?alt=media&#x26;token=50a85ab1-7a60-44f8-ba21-2351d3ada742" alt="" width="364"><figcaption></figcaption></figure>

* 创建BC：正常情况下中国出海客户注册BC只需填写【BC名称并选择时区】

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FD72R4SxCDVMX33X7ZBAC%2Fimage.png?alt=media&#x26;token=c724d5d6-11eb-493c-999c-264a002a1769" alt="" width="563"><figcaption></figcaption></figure>

* ⚠️⚠️⚠️⚠️⚠️⚠️：如需要填写下图【公司详情】，是**广告主的vpn命中了海外BC注册流 ，请切换香港vpn后重新登陆即可**

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FaNBOuCZRnd40NgiFqLx0%2Fimage.png?alt=media&#x26;token=518e7845-d945-4d4f-a62a-e5c44f78093f" alt="" width="375"><figcaption></figcaption></figure>

## **Step 2：在钛动UniAgency系统申请开户**

1. 开户工单填写：
   1. **账户类型：竞价账户**
   2. **账户时区： 选择所需时区，开户后不能更改，账户数据展示基于时区统计**
   3. 授权/绑定：填写**Step 1注册的BC id**
2. **BC id在哪里查看**
   1. 【商务设置】>【设置】

## **Step 3：权限分配&检查**

1. 客户客户自行在Regular BC分享账户权限给各成员：

* **需确保客户（shop owner/full access/ads manager）同时拥有BC admin、ad account admin权限**。**自查方式如下**：

&#x20;       **1.1 检查Seller Center后台权限**&#x20;

&#x20;            1.2.1 所需权限：owner/full access/ads manager

&#x20;            1.2.2 否则客户无法看到Seller Center上的Ads Tab

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FeeYoJ1whO6XluIGIK91f%2Fimage.png?alt=media&#x26;token=a44efec1-7e6b-42f2-b1aa-53cc05334d6a" alt=""><figcaption></figcaption></figure>

&#x20;        **1.2 检查Regular BC及ad account权限**

&#x20;              1.2.1 所需权限：BC及ad account admin

&#x20;              1.2.2 否则客户无法点击Ads Tab的Set Up设置按钮

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FRcqcBzCh5iRTX3gNtoav%2Fimage.png?alt=media&#x26;token=1d66f261-bc69-4996-9ed9-594e7be50ec6" alt=""><figcaption></figcaption></figure>

## **Step 4：完成Seller Center-Ads Tab设置**

【📌】

Ads Tab即TikTok卖家中心(TikTok Shop Seller Center)的广告设置入口。通过Ads Tab，客户可以绑定广告投放所需资产（BC、Shop、TikTok账号、ad account）从而用于多场景投放。

【📌】

* 如何在卖家中心设置TikTok Shopping广告：
* <https://ads.tiktok.com/help/article/how-to-set-up-tiktok-shopping-ads-in-seller-center?redirected=2>
* Ads Tab入口图示：

  <figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FZfKGZ8900KvIXbDYIBCJ%2Fimage.png?alt=media&#x26;token=f633f12f-4908-4e58-88c6-6a74799e6817" alt=""><figcaption></figcaption></figure>
* 具体设置步骤图示：

&#x20;      1\. shop owner登录TikTok Shop卖家中心后点击Ads Tab开始设置，选择**关联BC**

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FB2rjXEvp7y5wUIsJmX7v%2Fimage.png?alt=media&#x26;token=e2591a27-320e-4e16-9148-3fc097f0b1ba" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2Ft7XAwH5xdDys1e13tZrT%2Fimage.png?alt=media&#x26;token=4a0e0295-6730-4517-96a5-9f71d60718a4" alt="" width="563"><figcaption></figcaption></figure>

&#x20;     2\. 选择“connecting account”，输入账户ID，**关联现有广告账户**

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FKPB4ICR3wMkDRuYXrbK1%2Fimage.png?alt=media&#x26;token=9d9d5e4f-8c06-4d98-bcd5-b2657bb3b964" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FITmAX6k9PsVks7aC5eTw%2Fimage.png?alt=media&#x26;token=569b9200-1611-4b5a-a8f0-44440b8a4053" alt="" width="563"><figcaption></figcaption></figure>

&#x20;    **3. 扫描绑定TikTok账号，完成设置**

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FSFAQpUBms9nAxcletqJ7%2Fimage.png?alt=media&#x26;token=40c343f6-b227-4e64-b42c-714eccd3d780" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2Fe0GzG8p1r1MXHHbkSxw5%2Fimage.png?alt=media&#x26;token=14fa503f-0148-40c1-bd2b-a9c560ba641c" alt="" width="563"><figcaption></figcaption></figure>

## **Step 5：在BC后台分配资产权限**

1. **前提-在BC关联需推广的店铺**
   * 关联入口：BC-Assets-Stores

     * **Add a TikTok Shop**: 主要适用于商家claim shop所有权，完成shop<>BC绑定的场景，商家在创建完BC后，可以直接通过该入口选择特定小店，并来到Seller Center上完成onboarding。
     * **Request Access to TikTok Shop**：主要适用于代投场景，代投方发起小店投放权限申请，商家可以通过invitation link/email通知完成授权。

     <figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FhyDLWsplxNk0L3fAlJJF%2Fimage.png?alt=media&#x26;token=04cb2333-ecd0-4cf7-9081-24553f495f51" alt="" width="563"><figcaption></figcaption></figure>
2. 自投场景/单一BC场景：

   2.1 路径：在BC-Member位置添加并选定成员，分别进行店铺授权

   **2.2 在BC-Member位置选定成员**

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FPBl5qHkEfZ3GX7dxJAO5%2Fimage.png?alt=media&#x26;token=d3252981-e7e3-4987-b019-6ed45bd8f04e" alt="" width="563"><figcaption></figcaption></figure>

&#x20;        **2.3 授权店铺库/Stores**

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F66HrCyaNcxuarq6xzJss%2Fimage.png?alt=media&#x26;token=d5f3193b-1437-479b-9a1f-4aeb23da84aa" alt="" width="563"><figcaption></figcaption></figure>

&#x20;        **2.4 BC内添加成员**

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FVvNXAG7fY6hBfRk2m8GW%2Fimage.png?alt=media&#x26;token=bccda494-fefb-425a-ada8-00c94f700a03" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FAcXRp66YYEo72JHHxbdi%2Fimage.png?alt=media&#x26;token=144f25ec-e7e6-450f-8548-2b85b8c39617" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F6jV5eTHrlc6V35cDsPWt%2Fimage.png?alt=media&#x26;token=d9f8e2c3-a80b-42dd-b5ea-846b4c601e9f" alt="" width="563"><figcaption></figcaption></figure>

3. **代投场景/跨BC场景**

&#x20;       3.1 获得店铺授权

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F0Sj13Vpj00GCWfzmgcID%2Fimage.png?alt=media&#x26;token=39ec5ee4-60a9-469f-8d34-a8cc73b685cf" alt="" width="563"><figcaption></figcaption></figure>

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FcUWSKjfHEYkosJfEvin0%2Fimage.png?alt=media&#x26;token=d25644cc-a581-4dab-9178-069322156d5f" alt="" width="471"><figcaption></figcaption></figure>

&#x20;       3.2 卖家接受关联申请

* 卖家已经将商务中心与 Seller Center 绑定：卖家打开电子邮件通知或打开邀请链接，然后点击“批准”。

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FP7OvAUUmV0RYYdqmQvTP%2Fimage.png?alt=media&#x26;token=3b92d9c7-2ac8-4c53-9df4-05c1a05ec0df" alt="" width="563"><figcaption></figcaption></figure>

* 卖家尚未将商务中心与 Seller Center 绑定：
  * 卖家打开电子邮件通知或打开邀请链接。

    * 卖家填写商务中心名称并选择时区，然后点击“批准”。

    <figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F2pc3tmj2WkUwYmVKQoVk%2Fimage.png?alt=media&#x26;token=ef842240-1b1f-4f60-a8d6-a03d22c47643" alt="" width="563"><figcaption></figcaption></figure>

    * 卖家拥有商务中心的管理员权限：

      * 卖家打开电子邮件通知或打开邀请链接。
      * 卖家在下拉列表中选择该商务中心账户，然后点击“批准”。

      <figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FWIY09qODvuQy51vUTqBa%2Fimage.png?alt=media&#x26;token=65fe5b22-27ed-4827-b1d7-9380143f5f98" alt="" width="563"><figcaption></figcaption></figure>
    * 合作伙伴在商务中心分配 TikTok Shop 权限

    <figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F0oqHlTGJ4Md3mIDhhUFz%2Fimage.png?alt=media&#x26;token=ff430406-3bd9-4182-9903-67c342f2f377" alt="" width="563"><figcaption></figcaption></figure>

    <figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FFYG1z4HB2bGQf7Kyb2Vm%2Fimage.png?alt=media&#x26;token=84144ded-5d2b-47ef-9b3e-faa764f3345a" alt="" width="563"><figcaption></figcaption></figure>


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