# 注册Google analytics并安装转化代码

### 1.注册Google analytics

点击链接访问谷歌分析的官网 <https://analytics.google.com/>

<figure><img src="/files/dJDBvnDGddHEioN84Qxv" alt=""><figcaption></figcaption></figure>

【账号开设】-【媒体资源设置】-【显示高级选项】-【创建 Universal Analytics 媒体资源】

注意：默认创建的是Google Analytics 4，为了安装代码方便，可以选择使用【Universal Analytics】

<figure><img src="/files/dYD98D6fY56Wc9eGXUHt" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/540Hqh7NiaIDw5xt22G4" alt=""><figcaption></figcaption></figure>

### 2.安装代码到shopify后台

在谷歌分析后台设置中找到跟踪ID，黏贴到shopify后台

<figure><img src="/files/UDB2y5yNzos3XyzUabKd" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/M7SjkWyABbWQFNh2hFT1" alt=""><figcaption></figcaption></figure>

成功安装谷歌分析！通过谷歌分析了解站点内的用户行为，各个页面的停留时长、跳出率等数据

<figure><img src="/files/kagVhGz2VGjoYmMorp8G" alt=""><figcaption></figcaption></figure>

完成站点投放前的一系列配置后，就可以开始创建广告了\~


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