> For the complete documentation index, see [llms.txt](https://help.uniagency.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.uniagency.net/media/google-ads/zhu-ce-google-analytics-bing-an-zhuang-zhuan-hua-dai-ma.md).

# 注册Google analytics并安装转化代码

本文将详细介绍注册GA并安装的操作指引，以shopify为例

### 1.注册Google analytics

点击链接访问谷歌分析的官网 <https://analytics.google.com/>

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FmDaiOS8jqcyMTPkEXjr4%2FGA%E8%AE%BE%E7%BD%AE1.png?alt=media&amp;token=4239203a-1e69-428f-866e-9ccf251abe69" alt=""><figcaption></figcaption></figure>

【账号开设】-【媒体资源设置】-【显示高级选项】-【创建 Universal Analytics 媒体资源】

注意：默认创建的是Google Analytics 4，为了安装代码方便，可以选择使用【Universal Analytics】

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FP5DrgdpX7FaqZxqISaps%2FGA%E8%AE%BE%E7%BD%AE2.png?alt=media&amp;token=adc44ff0-3bb1-4023-84a3-2df5132fcc84" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2F32nGyaJ5CYqq1F04Jijm%2FGA%E8%AE%BE%E7%BD%AE3.png?alt=media&amp;token=19fec8a0-e4c3-41b9-84c7-13c610b617a0" alt=""><figcaption></figcaption></figure>

### 2.安装代码到shopify后台

在谷歌分析后台设置中找到跟踪ID，黏贴到shopify后台

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2Fd47SQtwYnt6x2ASsjaiL%2FGA%E8%AE%BE%E7%BD%AE4.png?alt=media&amp;token=f924d38f-f2da-4a71-a23c-7040f6f0904f" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FiYvOvhJhpS0H4zTlhuuq%2FGA%E8%AE%BE%E7%BD%AE5.png?alt=media&amp;token=b8974e5e-489e-43a8-a202-184b03f26d3d" alt=""><figcaption></figcaption></figure>

成功安装谷歌分析！通过谷歌分析了解站点内的用户行为，各个页面的停留时长、跳出率等数据

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FuHcTXCneUyHBBYmCKitK%2FGA%E8%AE%BE%E7%BD%AE6.png?alt=media&amp;token=66564471-2339-4027-86db-c21abf49dcca" alt=""><figcaption></figcaption></figure>

完成站点投放前的一系列配置后，就可以开始创建广告了\~