> For the complete documentation index, see [llms.txt](https://help.uniagency.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.uniagency.net/uniagency/create-ads-account/kai-hu-shen-qing/facebookadsaccount/meta-kai-hu-ru-men-zhi-shi.md).

# Meta开户入门知识

### **1、营业执照**

* 通过大媒体认证的代理开户，需提供大陆地区营业执照，非大陆地区营业执照无法申请开户
* 确保营业执照为最新版本，可前往企信网（<http://www.gsxt.gov.cn/index.html> ）搜索并核对
* 若您推广Shopify、Amazon等电商网站的链接，Facebook额外要求把卖家后台的截图和营业执照拼接在一起一同上传，截图需包含店名、域名、网址列等信息

### **2、个人账号**

申请广告账户前请确保您已拥有一个处于活跃状态下的个人账号，若未创建，请前往facebook.com创建您的个号

### **3、公共主页**

（1）名词解释：供企业、品牌和组织用于分享动态并于粉丝交流的页面

（2）用途：使用公共主页发布产品相关帖子，获取目标用户，以满足业务需求

（3）如何创建公共主页：

* 前往<https://www.facebook.com/business/pages/set-up>：
  * Step1: 点击【创建公共主页】
  * Step2: 填写公共主页名称和类别

（4）与个人主页的联系：公共主页是由拥有个人主页的用户创建并管理，单个个人主页可以关联多个公共主页

### **4、Business Manager 商务管理平台账号（简称BM）**

商务管理平台简称BM（Business manager），可用于管理您在Meta媒体平台上的资产（例如：公共主页、广告账户和像素（追踪衡量广告投放效果）等

目前有两种渠道创建BM：

（1）自主创建BM，请前往[https://business.facebook.com/](https://business.facebook.com/%EF%BC%8C%E7%82%B9%E5%87%BB%E3%80%90%E5%88%9B%E5%BB%BA%E8%B4%A6%E6%88%B7%E3%80%91%EF%BC%8C)：

* Step1:点击【创建账户】
* Step2:输入您的公司名称、姓名和工作邮箱，然后点击下一步。
* Step3:输入公司详情并点击提交。

（2）通过开户OE链接申请BM

* 想要了解更多详情，请前往<https://www.facebook.com/business/help/113163272211510?id=180505742745347>

### **5、**&#x4D;eta **App id**

（1）如何创建Meta App id&#x20;

* Step1:注册成为Meta开发者 ：<https://developers.facebook.com/docs/development/register>
* Step2:创建应用： <https://developers.facebook.com/docs/development/create-an-app>

（2）如何获取Meta App id

* Step1: 前往<https://developers.facebook.com/>，进入应用面板页面，
* Step2:点击所需推广的应用
* Step3:点击如下图所示的Meta App ID复制

![](/files/dpThimLtxmcth8LsILHk)


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.uniagency.net/uniagency/create-ads-account/kai-hu-shen-qing/facebookadsaccount/meta-kai-hu-ru-men-zhi-shi.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.