# 6.LARR活跃广告违规率

### 活跃广告违规率 (LARR)

活跃广告违规率是指合作伙伴因违反 Meta 广告发布政策而遭到拒绝的活跃广告的业务花费占比。

#### 使用方法

通过这一指标，广告主可以了解业务中的广告质量，以及自身因违反 Meta 广告发布政策而带来的花费。这将影响广告主可开户数量，LARR指标过高的广告主及将收到相应的违规惩罚。

#### 计算方法

此指标的计算方法为：将广告主业务因违反 Facebook 广告发布政策而产生的花费金额除以广告主所有广告总花费。


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