Meta常见开户被拒原因说明及解决策略

我们将为您介绍申请开通Meta时，频繁出现被拒的原因以及对应的解决方法～

分类	原因说明	解决策略
推广页	网站用户体验差 Poor User Experience. Your request wasn't approved because it is likely to create a poor user experience. Please feel free to check our Advertising Policies if you have any questions. We reserve the right to reject any request that doesn't follow our policies.	检查电商站点是否包含以下必要信息： 联系我们 - 有明确的联系邮箱或其他有效联系方式 物流政策 退换货政策 隐私政策 公司介绍 - 所展示的公司信息需同开户主体保持一致 网站不可出现诱导信息，例如：‘xx分钟前下单’，‘折扣大于50%’，折扣倒计时提示，剩余库存数 确保网站商品页的商品信息健全，例如：明确的尺码参考表和实物照片
	链接无法被打开，推广页空白，无法正常跳转 Website link not working. Advertiser website link is invalid. Please provide working promotable website.	确保提交的推广链接可正常打开 网站所有页面（Banner,类目，产品，政策信息）可正常跳转
粉丝页	链接无法被打开，粉丝页空白，无法正常跳转Unpublished page(s). Submitted pages are not published, please ensure all pages are published and active before submission.	粉丝主页确认已发布，并且面向所有区域可见
	信息不完善、信息有误、不匹配 Not match with promoting website(s) or app(s). Please ensure your promoting page(s) and {website(s)/app(s)} are aligned in company name, brand or promoting content.	补全粉丝页简介部分，展示品牌的官网链接、联系方式和公司地址 将粉丝页名称改为与品牌或者推广网站一致的名称 推荐使用品牌的logo作为粉丝页头像（不可上传真实人物头像） 至少发3个帖子，且帖子内容与推广产品内容相关
营业执照	营业执照过期或开户主体信息与执照信息不一致Invalid Advertiser. This advertiser does not have a legit record from China Government record: http://gsxt.saic.gov.cn/.Invalid Business Registration - Submitted Business Registration is not for Facebook ad account creation purpose, please provide valid Business Registration for review.	上传有效期限且无水印的营业执照 检查开户主体、社会统一信用代码的信息是否与营业执照的信息一致
高违规广告主主体	因账户违规率高，被FB标记为高违规主体You can't request a new ad account for [org name (either agency or advertiser)] because it has had too many ad policy violations recently. This business won't be able to create more accounts until they improve policy compliance in their current active account(s). Please help your clients to understand and avoid policy violations. To learn more, contact your sales representative or view our advertising policies (https://www.facebook.com/policies/ads/).	针对已经下户存在违规行为的账户进行整改
开户主体不一致	网页或者粉丝页被判定归属于另一个主体，并非上传营业执照开户主体Please advise the relationship between {XXX} and the advertiser.	要证明两个主体之间的关联，需要提供证明，参考如下图形式
商务管理平台	商务管理平台不允许新建广告帐户Too many ad accounts of your business were disabled, according to our policy you are not allowed to create more accounts. Please contact your sales representative for support.	首先检查FB个人账号或BM是否受限，可以更换处于正常状态的账号重新提交开户申请 若如果替换正常的个人账号或BM后，仍被驳回，大概率是此前投放有违规，导致主体或产品被标记过，需整改原广告账户内违规的广告，整改投放商店页/落地页内容