> For the complete documentation index, see [llms.txt](https://help.uniagency.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.uniagency.net/media/tiktok/tiktok-guang-gao-tou-fang-ji-chu-zhi-yin-0725-geng-xin/dai-bu-chong-0826tiktok-jian-jie-xiao-guo-guang-gao-tou-fang-yu-ji-chu-you-hua.md).

# 【入门】TikTok效果广告投放与基础优化

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FZ3ZyajXIN3V9zbi7mRpu%2F20240913-181353.jpg?alt=media&amp;token=457dd544-7363-4924-a332-be5e53ef44fa" alt=""><figcaption><p><a href="https://business.uniagency.net/application/apply/tiktok">点击此处跳转TikTok开户页</a></p></figcaption></figure>

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-Dnn9GvLireQVmwqI%2F0001.jpg?alt=media\&token=1e496298-be97-4678-822c-3423368b9d7f)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-DsAZi92Q1f2ER9MY%2F0002.jpg?alt=media\&token=ac565449-0499-46cd-894b-0e79705eb67d)

## 1.Tiktok简介

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-DuNoFLOaTMLdJtZJ%2F0003.jpg?alt=media\&token=cdd29898-bdd9-40da-9bd4-de6952f2875d)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-EHRLU75waLNzNFGR%2F0004.jpg?alt=media\&token=2772559f-a7c7-4bd9-91cf-33d080ff4e8a)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-EOjSMQ7OWQcxwF4C%2F0005.jpg?alt=media\&token=d500bad1-d3e6-46e0-9171-9e4eb3660bdb)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-ESn29i3lVe3usa1Y%2F0006.jpg?alt=media\&token=3d423f1a-f2fe-44ae-b5b3-dcabceb61276)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-EVDpdbuMFy7VigEW%2F0007.jpg?alt=media\&token=4f493648-a1a4-46e6-89a3-f1cd6da314c8)

## 2.效果广告玩法

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-EYCTEjQMWSBErGHX%2F0008.jpg?alt=media\&token=cb66e92a-80cf-4ad5-9e0d-a6cc135a4d26)

### Tiktok版位广告样式

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-EhNfCkMCiZvW-_ZL%2F0009.jpg?alt=media\&token=343e8467-5702-48f6-a44c-fa5cdc02e7ba)

### 资讯类版位广告样式

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-ElnFSRhuKMDxwMoQ%2F0010.jpg?alt=media\&token=7f32026a-d05c-42a8-99ae-1e16ce95ef6d)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-FTyDlM51kFeMP8ua%2F0011.jpg?alt=media\&token=74a82e8d-afff-49fd-9868-3c0aa8b3877e)

### 效果广告投放流程

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-FaFtBWThFjuYynky%2F0012.jpg?alt=media\&token=60596bd2-86ca-477c-a614-e74b094f24b7)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-G-hoNbBEO6Ty5pOU%2F0013.jpg?alt=media\&token=ed955a6e-362d-4037-9536-d20880a9a802)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-G3FaYUB91oo9ajoV%2F0014.jpg?alt=media\&token=f238ddda-93d6-4a6d-b042-18683800e661)

### 效果优化策略-出价、创意、受众

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-G720lEItrsbl7yW2%2F0015.jpg?alt=media\&token=af82e54a-a0f1-408c-9d1e-0cadfd21b1f6)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-GDDjWmwEl0oAlQSq%2F0016.jpg?alt=media\&token=6e9ee6de-f1be-49c6-971c-40ee6533b7d0)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-GRHvOl01yYZYP8dk%2F0017.jpg?alt=media\&token=0bdc6ba2-b6d3-4ef9-9135-57148fbfe66c)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-GYObnsdWKSfs6pKU%2F0018.jpg?alt=media\&token=bfaeebf8-dda4-4f46-9697-8b55d23d553c)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-Ge_POF_LXzWqxGFO%2F0019.jpg?alt=media\&token=0b4651cd-3309-492d-91b5-243d9e8c440f)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-Gj4iNC_FyRko71Bm%2F0020.jpg?alt=media\&token=049639dc-525a-4182-9627-678089d358c1)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-GmTxf-pJTEI2KOXx%2F0021.jpg?alt=media\&token=f98e781b-bdf2-465f-b067-0fa15218847c)

## 3.效果广告营销场景

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-GqxaHSEPq52BtgMS%2F0022.jpg?alt=media\&token=935d9824-0d64-43bf-bcb6-4b600c76a0fe)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-I2onWRMynIfsDFwa%2F0023.jpg?alt=media\&token=2bc52fc1-47ad-419b-b447-174282c9c293)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-I5Hz2Lb1wv-zIz6D%2F0024.jpg?alt=media\&token=cc9d52d9-5924-4398-a4e8-bba62249923b)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-I7iivqmJjpxvnWk5%2F0025.jpg?alt=media\&token=1fd16654-b2a7-40c6-a1a4-84c7049a1bd9)

![](https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MQVO1o_mm3qORxxorBf%2F-Mi-D4D3DGIb_HdDlPtn%2F-Mi-IB2Uq791JNxnG348%2F0026.jpg?alt=media\&token=3cc80008-ea91-4964-8e2a-c30f37709216)