---
description: >-
  Tiktok Ads
  帮助中心拥有全面的指引说明，是您投放过程非常重要的参考依据，且tiktok官方会对此进行及时更新。为此钛动科技为您整理了初步投放重要需关注的几项内容：
---

# Tik Tok 广告基础介绍

<figure><img src="https://1953675837-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MQVO1o_mm3qORxxorBf%2Fuploads%2FqGxNPSdgqUucbZTVPrKo%2F20240913-181353.jpg?alt=media&#x26;token=6d7c6a9e-6172-4872-a106-0360921a4ef1" alt=""><figcaption><p><a href="https://business.uniagency.net/application/apply/tiktok">点击此处跳转TikTok开户页</a></p></figcaption></figure>

## 一、Tiktok for business基础使用

在TikTok广告管理平台上投放广告：[https://ads.tiktok.com/help/article?aid=10001551](https://ads.tiktok.com/help/article?aid=10001551) \
商务中心使用功能说明：[https://ads.tiktok.com/help/article?aid=12786](https://ads.tiktok.com/help/article?aid=12786)&#x20;

## 二、Tiktok for business广告创建与设置介绍

**广告创建**\
广告系列：[https://ads.tiktok.com/help/article?aid=9535](https://ads.tiktok.com/help/article?aid=9535) \
广告组：[https://ads.tiktok.com/help/article?aid=9541](https://ads.tiktok.com/help/article?aid=9541) \
广告：[https://ads.tiktok.com/help/article?aid=9525](https://ads.tiktok.com/help/article?aid=9525) \
版位、定向、受众、出价、事件优化均有相关文档在帮助中心；

## 三、Tiktok for business广告发布政策

广告政策说明：[https://ads.tiktok.com/help/article?aid=10000962](https://ads.tiktok.com/help/article?aid=10000962) \
广告内容政策：[https://ads.tiktok.com/help/article?aid=9552](https://ads.tiktok.com/help/article?aid=9552)\
广告行业品类限制：[https://ads.tiktok.com/help/article?aid=9550](https://ads.tiktok.com/help/article?aid=9550)

## 四、Tiktok for business pixel设置

Tiktok像素介绍与安装指引：[https://ads.tiktok.com/help/article?aid=9663](https://ads.tiktok.com/help/article?aid=9663) \
Pixel常见问题解答：[https://ads.tiktok.com/help/article?aid=12119](https://ads.tiktok.com/help/article?aid=12119)&#x20;

## 五、Tiktok for business  --  iOS 14政策应对指南

[https://ads.tiktok.com/help/article?aid=10000858](https://ads.tiktok.com/help/article?aid=10000858)

## 六、【新手出海】TikTok各类账号创建及Pixel设置

**视频详细指引：**

[https://academy.uniagency.net/detail/v\_62343171e4b04d7e2fd7ec09/3](https://academy.uniagency.net/detail/v_62343171e4b04d7e2fd7ec09/3)
